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Press release

28 Jan 2019

India’s Favourite Premium Hatchback Baleno, Now Even Bolder

New Delhi, January 28th , 2019: Maruti Suzuki India Limited today unveiled India’s most preferred premium hatchback, Baleno with a new, bolder look. Taking ahead its legacy of Liquid Flow Design, the new Baleno has been conceptualized for those who aspire for innovation tailored with class-leading features.


The new Baleno builds further on the unique dynamic appeal of its predecessor. A sporty and elegant front fascia with wider stance. New grille with dynamic 3D detailing adds to the overall boldness. The striking change on the exterior is the new precision cut smoked two tone 16” alloy wheels, which complement the elegant character of Baleno all through.


Presenting the all New Baleno, Mr R S Kalsi, Senior Executive Director, Marketing and Sales, Maruti Suzuki, said, “Baleno has been a resounding success for Maruti Suzuki in the highly competitive premium hatchback segment. Recently it has achieved another landmark in its journey by achieving a milestone of 5 lac sales within a record time of 38 months. Keeping our customer centric philosophy at the core of product conceptualization, this new Baleno will further enhance the brand’s appeal. New Baleno offers a bold design, premium interior, enhanced safety and exceptional driving experience to the customers.”


The new Baleno cockpit with its plush and refreshed interior ornamentation adds to the sophistication. The new seat fabric and black & navy blue dual-tone interiors enhance the premium-ness. For our young connected customers, the new Baleno comes with next generation ‘Smartplay Studio’ connected infotainment system. The new 17.78 cm touch infotainment system combines smartphone, vehicle and cloud-based services to offer a delightful driving experience. Its interface is vibrant and customizable. In addition to listening to your favourite music, you can surf news, get the latest weather updates and also locate eateries around you.


The rear parking camera integration, navigation with live traffic and vehicle information & alerts on the screen further add to the driving convenience.


Baleno is the first vehicle from Maruti Suzuki to be offered with the revolutionary “HEARTECT” platform and promises enhanced safety for its occupants. The use of high tensile steel helps to improve overall safety by making the body more rigid and stronger. Safety features including dual airbags, ABS (antilock braking system) with EBD (electronic brake force distribution) and brake assist, pre-tensioner and force limiter seat belts with reminder, ISOFIX child restraint system, speed alert system and rear parking sensors are standard across variants. Baleno complies with offset, side crash and pedestrian safety norms.

Since its launch, Baleno has enjoyed unparalleled leadership status in its segment. Baleno has set new standards in terms of design, safety, and innovation. With a staggering 14% growth in the first half of 2018-19, Baleno is among the top selling cars in India. It also holds over 26% of market share in the A2+ segment. The car has won the hearts of both customers and auto experts. This fact is evident in the number of awards it has won.

Bold and Premium New Baleno

Bold Exterior:
  • Sporty & elegant fascia with wide stance
  • New Grille with dynamic 3D detailing
  • Wide sculpted detailing of fog lamp garnish
  • LED Projector headlamps with DRL
  • Precision cut two-tone 16” alloy wheels
Premium Interiors:
  • Black interiors with premium Blue detailing
  • More exclusive Interior ornamentation
  • Dual tone seat fabric design
Next generation Smartplay Studio Connected Infotainment system:
  • 17.78cm capacitive touchscreen display
  • Apple CarPlay and Android Auto
  • Voice recognition
  • Parking Camera integrated display
  • BT audio streaming with BT calling
  • Smartplay Studio App (for navigation with live traffic updates etc.)
  • Vehicle information & Alerts (low fuel, parking brake etc.)
Un-Paralleled Safety: with NEXA Safety Shield
  • Dual Airbags
  • ABS with EBD & brake assist
  • Pre-Tensioner and Force limiter seat belts with reminder
  • ISOFIX child restraint system
  • Speed Alert system
  • Reverse Parking Assist sensors (RPAS)
Colour Line-up:
  • Two New colour Phoenix Red and Magma Grey added in the range.

Baleno Fast Facts:

  • Amongst the top selling cars in India since 2016
  • Fastest car to record 5 lac sales milestone
    • 2015: 23,875 (Launched in Oct’15)
    • 2016: 107,066
    • 2017: 175,209
    • 2018: 210,236
  • One of the Most Awarded Premium Hatchback in India
  • Under ‘Made In India’ Initiative, Baleno is the first car to be manufactured in India & exported to many countries, including Japan

Price:-


Click here for hi-resolution images of New Baleno:
https://www.flickr.com/photos/126049010@N03/albums/72157704628701551


Issued by:
Corporate Communications,
Maruti Suzuki India Limited,
1, Nelson Mandela Road,
Vasant Kunj, New Delhi
Ph: 91-11-4678 1000
Email: corp.comm@maruti.co.in
Website: www.nexaexperience.com
Twitter: @NexaExperience


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