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New Delhi: Delhi Auto Expo 2016 kicked off in
grand style with the premiere of Maruti Suzuki Vitara Brezza, the compact urban
SUV from the market leader.
Vitara Brezza - strong, masculine with a raised stance and dynamic styling - brings
immense style and glamour to India’s SUV landscape. The interior is bold, impressive
and contemporary: a dashboard that bears a futuristic layout, resolute garnishing,
a progressive meter cluster, sporty seats and smart and versatile flip folded rear
seats.
Created in India, Unveiled to the World
Vitara Brezza has been conceptualized, designed and developed in India using a Suzuki
global platform and engine. Mr. C. V. Raman, Executive Director R&D, Maruti Suzuki
Indian Limited (MSIL) is the Chief Engineer leading the Vitara Brezza project. The
development of Vitara Brezza was done using Suzuki's core technology and global
product development process. The development cost was Rs 860 crores. Localization
level is 98%.
Class leading features
Vitara Brezza is high on personalization. For the first time in the segment, customers
can enjoy custom car experience straight from the showroom. On offer are theme based
options- Glamour, Urban, Sporty - that match the personality of the customer, a
feature never seen before in an SUV in India.
Dual colour scheme with floating roof feel is another category first, and imparts
a distinct identity to the Vitara Brezza.
In terms of technology and features, Vitara Brezza raises the bar with several first-in-class
features in the compact SUV category: ‘Bull Horn’ shaped LED light guides with projector
headlamps and rear combination lamp, unique cockpit style instrument cluster with
mood lights, large and wide tyres and SMARTPLAY infotainment.
Vitara Brezza was unveiled to the world today when Mr Toshihiro Suzuki, President
& COO of Suzuki Motor Corporation, Japan and Mr Kenichi Ayukawa, Managing Director
& CEO of Maruti Suzuki India, took the covers off a dual colour – blazing red with
midnight black – vehicle.
Mr. Toshihiro Suzuki said, “In “Suzuki Next 100”, our mid-term management
plan, India is positioned as the most important strategic market and production
base. I am proud to introduce the brand new Vitara Brezza. It is developed under
a unique process to design, with a special focus on the taste and values of Indian
customers. You are going to love it.”
Mr. Kenichi Ayukawa said, “Vitara Brezza is true to its category of a compact
urban SUV. It is muscular, bold and sporty, with a distinct presence. It offers
style and glamour, and features and customisation never seen before in SUVs in India.”
He added: “Built on a global Suzuki platform, Vitara Brezza has been conceptualized,
designed and developed in India using Suzuki’s global development processes. We
believe this model appeals to Indian customers in its design, packaging and features.
Vitara Brezza is Maruti Suzuki’s symbol of Create in India.”
Dynamic and Confident
Vitara Brezza, a perfect mix of SUV grace and urban presence, is on display at the
center of the Maruti Suzuki pavilion. The front fascia gets unflinching styling
with a bold chrome grille.
The signature ‘Bull Horn’ lights with unique turn indicators in the front bumper
lend distinctness. Balanced proportion supported by square wheel arches, short overhangs,
high ground clearance and upright hood gives the vehicle a confident stance. The
raising belt and rocker lines, and the roofline that slopes down gently towards
the rear give the vehicle a dynamic posture
Powertrain and NVH performance
Vitara Brezza is powered by the acclaimed 200 DDiS engine mated with a five-speed
manual transmission. Precisely selected gear ratios ensure excellent driving pleasure
and use of multiple technologies ensures this stylish SUV stands tall on the promise
of fuel efficiency. Use of pendulum engine mount system, effective use of acoustic
insulation and absorption materials around the cabin and engine compartment ensure
low NVH levels in Vitara Brezza. While customers in this segment prefer the powerful
peppy ride offered by the diesel trim, the Company is also working on a petrol trim
which will be offered in the future
Safety – More Firsts for the Vitara Brezza
Vitara Brezza meets offset and side impact crash tests that will come into force
in India in 2017. It is the first vehicle in India to be certified by homologation
agency, for meeting these future regulations. Driver airbag is standard. Front passenger
airbag and ABS with EBD is offered as an option from the base variant. A stronger,
hi-tensile steel body not only offers superior ride-handling, but also enhances
occupant protection along with Suzuki TECT body structure.
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